You may know the value of sending out greeting cards for your family and friends, but do you know the amazing results you can accomplish by sending greeting cards for your business as well?
A big problem for businesses, is acquiring and retaining customers. Typically, most businesses lose 50, can increase your businesses bottom line by more than 20%. So it seems it would be wise for a business to spend the bulk of their resources on retaining current customers.
So you are probably wondering, how does sending greeting cards achieve these amazing results?
Business is all about building relationships. So, if your customers and prospects know that you care enough about them to send a personalized greeting card, letting them know how much you appreciate them, they will care about you and your business.
Many years ago, a friend of mine referred me to her dentist. Actually she raved about him. So I made an appointment. During my appointment, I was made to feel welcomed and appreciated. This dentist knew quite a bit about customer service.
I probably would have stayed a customer just because of the customer service. But a couple of months later, a surprising thing happened.
My son received a greeting card for his birthday. He loved the card. I was stunned. I never received a greeting card from a business before. During the next year, we all received cards for our birthdays and the holidays.
I knew I would return to their office because of the great service, but now I looked for ways to refer other people to their business. Apparently I was not the only one. Because their practice more than doubled over the next couple of years. Despite the growth, the service never decreased.
This was down with minimal advertising. His customers were his best referral source.
It works regardless of what business you are in. It gets even better. You don't have to worry about buying cards, storing them, and then sending them out. Thanks to the internet, you can send online greeting cards.
I utilize this service for my business as well. The service allows me to customize my postcards and greeting cards. Using my own photos. My own messages. Include a logo, or a copy of my business card. Giving me the look and feel that I need. I even have the option to have the message written in my own handwriting.
What will probably surprise you the most about this service is how many people will actually call you to Thank You for making them feel appreciated.
So, do your customers feel the same way about you and your business?
If you would like to learn more about building better relationships, visit www.moms-work-from-home-tips.com
Elizabeth Bambara has been working from home since 2001. Living her dream of working from home. Helping others achieve their dreams too.
ELIZABETH BAMBARA
Original source: http://www.amazines.com/Small_Business/article_detail.cfm/498195?articleid=498195
