MyLPCard Platinum Cardholders to Gain Exclusive ?Cash Direct? Membership Benefit; SecondWallet Lowers Its Customer Acquisition Costs Through Access to MyLPCard?s Large Member Base
San Francisco, Calif., June 3, 2008 /Business Wire/ ? MyLPCard and American Cash Alliance, LLC (dba SecondWallet.com) announced a strategic agreement to bring an exclusive cash advance membership benefit to qualifying Platinum MyLPCard holders, while lowering SecondWallet?s customer acquisitions costs through unique marketing access to MyLPCard?s large membership cardholder base.
MyLPCard cardholders who reside in qualifying states, can receive a no-fee/ no interest cash advance of up to $500 (up to $300 initially), as long as they repay the advance prior to their next pay day. Consistent with the mission of delivering unique and sought-after benefits to its members, this benefit is made available exclusively to qualifying Platinum-level Low Pay cardholders.
Qualifying members will be able to gain access to this benefit through an exclusive Web site designed specifically for MyLPCard, by SecondWallet. Information regarding the Web site URL as well as additional benefit description and restrictions is contained in each member?s new member kit.
MyLPCard?s Business Solutions division created this innovative benefit in conjunction with SecondWallet?s Partnership Program (http://www.secondwallet.com/partners) in order to produce additional value to qualifying MyLPCard cardholders, while delivering significant customer acquisition benefits to SecondWallet. SecondWallet?s Partnership Program provides cash advance offers to partner companies who share a common customer base but do not currently provide loans to their customers.
About American Cash Alliance, LLC (dba SecondWallet.com)
American Cash Alliance, LLC (dba SecondWallet.com) is an innovative San Francisco-based Cash Advance lender seeking to lower consumer borrowing fees by lowering customer acquisition costs and rewarding good borrowing behavior. The SecondWallet Partnership Program provides a risk-free way for companies to provide additional services to their customers and further monetize existing marketing programs. For more information on how SecondWallet can help your company please visit http://www.secondwallet.com/partners or email partners@secondwallet.com.
More information at mylpcard.com.
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