Do coffee brands tell us about coffee quality? How do they manage to enter the market and satisfy customers' needs? The true battle between different coffee brands is fought at the level of business history, special flavors, manufacturing techniques and the relationship price-quality. In time, ever since the introduction of coffee to the Western world, the richness of coffee brands was indisputable, but at the moment, a company needs an incredibly solid name to survive in the business and to gain recognition at the international level.
For instance, one of the most famous coffee brands in the 30s was Eight O'Clock Coffee, but now it faces most serious competition from Nestle for instance. Is the name the only element that differs among coffee brands? Market studies show that there is even a significant caffeine level difference between the products we purchase; right within the same company, two production lines may differ.
Furthermore, laboratory analyses performed for some coffee brands show that even decaffeinated products contain a low level of caffeine in their composition, since a high degree of purity is very difficult to achieve. If some people only use certain coffee brands because they are pleased with the level of quality, there are plenty others who haven't made up their minds yet, and keep changing coffee types.
Little do people know that the very drink that wakes them up in the morning has made a huge journey sometimes twice around the world before getting in their cup. Though we usually associate flavors with coffee brands and the finite product, it would be quite interesting to know that it takes four thousand manually harvested coffee beans to produce one single pound of coffee.
Throughout an entire season, a coffee tree can only give enough beans to make two pounds of roasted coffee; this should tell us something about the complexity of the processes that make coffee brands fight for supremacy on the market.
From the cheapest to the most refined and expensive coffee brands, most companies use primary matter supplied by Brazil, which is the largest coffee producer of the world. The manufacturing processes vary from case to case, however, the most common coffee type made in Brazil uses beans that have been dried in the fruit; moreover the coffee varieties produced here are much sweeter and less acidic than other kinds of coffee cultivated in Africa or Asia.
Muna wa Wanjiru
Original source: http://www.articlesbase.com/coffee-articles/what-is-it-that-interests-us-so-much-in-the-variety-of-coffee-brands-310019.html
