3:30 June 12, 2008 | All news from "Organic Whole Foods"

THE ORGANIC ALLIANCE

Today, Organic Alliance, Inc. (Pink Sheets: ORGC) (formerly NBDL) released details on its plans to become one of the world's leading providers of USDA certified organic crops to many of the country's leading consumer packaged goods manufacturers, food processors, grocery, and retail restaurant chains. The company is also announcing that its sales & marketing headquarters will open in Bakersfield, CA in August 2008. Bakersfield is centrally located for organic trading, according to company CEO Tom Morrison.

Consumers have embraced organic foods as a lifestyle change while the major food companies and retailers play catch up to some of the niche organizations (Whole Foods, etc.) that have focused heavily on organic. There exists no question as to the strong consumer demand for organic foods with 2007 sales of approximately $19 billion. Organic Alliance, Inc. ('OAI'), led by organic farming and industry veteran Tom Morrison, intends to fill a significant and problematic void facing major food companies such as Kraft, Unilever, and Sara Lee and mainstream grocery outlets including Costco, Safeway, and China's Lotus: reliable sourcing of organic fruits and vegetables from growers. These organizations are struggling to source high quality, source certified, organic produce to be sold as end product to consumers or to be used as ingredients for a more complete organic food alternative.

OAI intends to be the primary supplier of organic produce for these companies. The company believes it can reach this objective because of the leadership talent and experience of its CEO, Tom Morrison, industry veteran and part owner of one of the largest corporate farms and organic farming operations in the world during the late 1990's; the expertise and network of its Director James Haworth, CEO of Lotus Supercenters in China; and the marketing savvy of Alicia Kriese, international grocery market veteran. In addition the in place organic produce sourcing contract with a Consortium led by Canadian group Birkden Management, Inc. Birkden Management oversees a large number of farmers and organic growers. This Consortium of organic farmers capable of growing over 100 million pounds of USDA certified organic produce and fruit annually. OAI intends to market and contract ship these crops directly to the major package goods manufactures, food processors and retailers. Preliminary meetings have been held with future customers in each sector, and based on these discussions, the challenge for OAI will not be the demand, but ensuring sufficient supply from this and other sourcing arrangements.

These discussions have formed the basis for OAI's planning for the first twelve months of operations after the August open of the Bakersfield sales and logistics center. Several scenarios have been discussed that would give rise to a need for a substantial number of grower agreements to provide OAI with USDA certified organic crops worldwide.

OAI's primary objective is to provide high quality, large shipments of crops on a long term contract basis to multiple processing customers and package goods manufacturers such as Kraft and Unilever. The company estimates that these contracts will total over one million pounds annually. Based on these scenarios, our projected product mix, and customer demand, we expect significant gross revenues during year one.

About Organic Alliance

The hallmark of the company is top quality, safe tested and certified organic at the source, prior to customer shipment utilizing USDA certification in conjunction with the in house OAI Quality Team. Company CEO Tom Morrison was formerly CEO of Superior Farming of Bakersfield, CA, the largest organic farming company in the world in the '90s.

Organic Alliance, Inc.

CONTACT: Sarahjane Reil for Organic Alliance, Inc., +1 210 826 8900 x225

By redorbit.com

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